Search Summit - Australia

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Aidan is a search marketing and communications specialist with global Internet marketing, management, publishing and client management expertise. With nine years of search marketing experience his primary focus is Search Engine Optimisation, but is experienced in all types of paid search campaigns. He was optimising web sites to maximise search traffic before Google and paid clicks existed.

Currently he is Regional SEO Manager for Yahoo!7, a role that encompasses Australia, New Zealand, India and Singapore as well as advising on international strategy. Prior to joining Yahoo! last year, Aidan was with Decide Interactive in Sydney and helped launch their US operations before the company was acquired by 24/7 Real Media. After a year in Silicon Valley (working with clients such as WalMart, Dell, Sears and Cnet) he returned to Australia.

Before immigrating to Sydney from the UK in 2001, Aidan’s career encompassed online publishing and traditional marketing roles (after some less predictable jobs including London cycle courier, jet-ski instructor and traditional westcountry cider farmer). He holds a Bachelor Honours degree in Psychology from the University of Westminster.

Aidan is a regular speaker at Search Engine Bootcamp in the Site Structure Sessions.