Barry Smyth, Show Director - Search Summit
Barry started Search Strategies in 2006 having spent a number of years in the Search Engine Marketing world, working with Search Marketing Agency & Technology company Decide Interactive as a Business Development Manager & Search Marketer, Decide was acquired by 24/7 Real Media in August 2004.
Whilst at Decide & 24/7 Real Media Barry ran successful Search Marketing campaigns for high profile Australian & International companies that included Flight Centre, ZUJI, Expedia & Jobsearch.
Prior to Decide Interactive Barry worked in a variety of interactive roles including Sales Director of online ad serving business Sabela Media that was acquired by NASDAQ-listed 24/7 Media & also held sales management roles within Akamai Technologies & Engage Media’s ad serving division.
Barry is a member of serving member of SEMPO, the Search Engine Marketing Professionals Orginazation, currently sits on the Global Committee & is in the process of putting together a working group to start an Australian Chapter of SEMPO.
Barry will be moderating & speaking at a number of sessions at Search Summit including:
- Moderating
- Industry Training, what are the options?
- The Keynote Debate on Day one - In house or Out Source: what are the advantages/disadvantages of having an in house team or using a specialist Search Agency?
- Search Convergence - Mobile, Local & Click 2 call
- “Living the non-9-5 life. Tips for achieving balance, sanity…”
- Speaking
- Pricing & Contracts for the Small SEM Shop
