Search Summit - Australia

A mixture of &

Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S.

With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client web sites, she decided to specialize and set up her own SEO company Web Rank (now renamed Jordan Consulting Group) in 1999.

As well as being Co-Founder of Search Engine College, Kalena is Director of Studies and Tutor for all SEO and PPC courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government. She has a Bachelor of Arts in Communication from the University of Newcastle, Australia.

Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular “Ask Kalena…” Search Engine Advice Column.

Areas of expertise:

* Search Engine Optimization

* Pay-Per-Click Marketing

* AdSense Marketing