Scottie Claiborne, Search Engine Marketing Columnist
Scottie Claiborne is the facilitator of the Successful Sites Newsletter. She is a speaker at the Search Engine Strategies conferences and the High Rankings Seminars as well as the administrator of the High Rankings Forum.
Scottie is a web specialist who focuses on the overall optimization of a web site. While many professionals in the web industry specialize and focus on improving certain aspects of a web site, Scottie starts with identifying the goals and target audience for a site, then working to match the look, the voice, the message, the technology, and the traffic to those goals. Her expertise can assist firms at any stage of web site development, from planning a new site to remodeling an under performing site.
Scottie has been doing web work since 1998, starting with developing corporate intranets and then moving on to developing and managing an online content management system for Levity Technologies, Inc. as Vice President of Product Development. She started Right Click Web Consulting in 2001 with the vision of helping businesses to understand and maximize the potential of the web. She also produces a website usability and marketing newsletter called Successful Sites.
Her previous experience as a retail buyer helps her to merge traditional selling and marketing concepts with the unlimited possibilities that the Internet has to offer. Her creative solutions for businesses are based on real-world research and experience.
Since Right Click Web Consulting was launched, Scottie has helped numerous Internet-only and bricks-and-mortar businesses to succeed online, as well as helping larger businesses to effectively use the web to reduce costs and save both time and money.
She holds a Master’s Degree in Information Technology Management from Mercer University, in Altanta, Ga.
Scottie is a frequent contributor to Jill Whalen’s High Rankings Advisor newsletter and writes articles for several other specialty-industry publications. She is also the Administrator of the High Rankings SEO forum and a moderator at Cre8aSite Forums.
