Tactics Sessions
The Search Summit Tactics Steam Sessions have been built with the seasoned search marketer in mind. Many of the topics are technical in nature, and some will require that you understand code. The Tactics sessions will help you take your company or clients Search campaign to the next level of complexity.
Most topics will feature three speakers talking about the topic plus a moderator, with a Q&A session following the presentations.
Day One:
11:00 12:15 Benchmarking and Analytics
13:30 14:45 Search Tools
14:45 15:30 Creative Content Strategies
Day Two:
09:45 10:30 Bot Obedience & Technical SEO Issues
11:15 12:00 Web 2.0 & Search
12:00 12:45 The Future of online marketing & where search will fit in
13:30 14:15 Paid Search Editorial Clinic
