Search Summit - Australia

Search Summit Agenda - Day Two, March 2^nd, 2007

Link Building

Link building is a vital element of SEO. Learn how to build links the correct way, and how to maximise existing link relationships.

Moderator:

• Chris Sherman - Executive Editor, SearchEngineLand.com

Speakers

• Carl Cristie, COO - SEO - search engine optimisation Pty Ltd
• Detlev Johnson, VP Search Services - PositionTech

Crystal Ballroom

Bot Obedience

Redirects, Mod Rewrite, Robot Wrangling

Moderator:

• Mike Motherwell - WMS Consulting

Speakers

• Dan Crow, Product Manager (Crawl Systems) - Google, Inc
• Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)

Ted Hopkins Room

Working With Agencies

As paid search becomes more & more popular with mainstream advertisers it’s important to know what these new clients expect from agencies & how they want to interact with agencies.

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers

• Simon Dunwoody, Business Development Manager - Found Agency
• Paul Fisher, Global Marketing Director - Totaltravel.com

Sunset Room

Search Convergence - Mobile, Local & Click 2 call

Mobile Search, Local Search & Click-2-Call; these all seem to converge together. Is this one of the next online “killer apps”? Come & find out!

Moderator:

• Barry Smyth, Show Director - Search Strategies

Speakers:

• Peter Crowe, Managing Director - Life Events Media (AU)
• Rupali Shah, SEO Consultant - 24/7 Real Media (AU)
• Monte Huebsch, Managing Director - Aussieweb (AU)

Crystal Ballroom

Web 2.0 & Search

Flash, Ajax, DOM Scripting, Tagging, Blogs and SEO.

Moderator:

• Michael Motherwell - WMS Consulting (AU)

Speakers:

• Chris Sherman, Executive Editor - SearchEngineLand.com
• Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
• Dan Crow, Product Manager (Crawl Systems) - Google, Inc

Ted Hopkins Room

Pricing & Contracts for the Small SEM Shop

Mark-up or margin, CPA or CPC, flat fee or hourly retainer? It’s hard to price it right, come & see what the players are doing!

Moderator:

• Detlev Johnson, VP Search Services - PositionTech

Speakers

• Barry Smyth, Show Director - Search Strategies (AU)
• Robbie Hills, Managing Director - 24/7 Real Media
• Guy Wayland, WMS Consulting

Sunset Room

Google Linking Clinic

Adam Lasnik and the team from Google will run through what Google’s view is of linking.

Crystal Ballroom

The Future of Digital Marketing & How search fits into the future

Panel Based Dicussion

• Chris Sherman, Executive Editor - SearchEngineLand.com
• Hikaru Philips, Co-Founder - Memetrics
• Leigh Terry, Managing Partner - OMD Australia
• Fionn Hyndman, Managing Director - dgmAustralia
• Fred Schebesta, Managing Director - Freestyle Media
• Paul McCarney, Executive Director - Life Events Media

Ted Hopkins Room

Growing an SEM Firm

Policies, processes and procedures for growth

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers

• Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
• Michael Motherwell, WMS Consulting
• Chris Dimmock, Managing Director - Cogentis (AU)

Sunset Room

Site Map Clinic

Get the lowdown on how to build an XML Site map from Google Webmaster Central

Crystal Ballroom

Social Search

Get to know how to maximize the power of Social Media sites like Digg etc…

Moderator:

• Detlev Johnson, VP Search Services - PositionTech

Speakers

• Brett Poole, Head of Search - Yahoo!7
• Chris Sherman, Executive Editor - SearchEngineLand.com

Sunset Room

Living the non-9-5 life. Tips for achieving balance, sanity…

Many of us attend that these sorts of conferences are search marketers who DON’T have typical 9-5 jobs, this is a relaxed roundtable style session to swap tips on everything from computer/mobile phone, to-do lists or calendaring apps, ways of saying “”sorry, but no!” to clients, team-members, bosses, and so on. This could even a class just dedicated to “Turning off your treo or blackberry… at least for dinner. A three step program.”