Search Summit - Australia

Search Summit Agenda - Day One, March 1^st, 2007

Keynote - Search Outlook 2007

Speaker: Chris Sherman - Executive Editor, SearchEngineLand.com

Crystal Ballroom

Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

• John Matthews, Client Relations Director - DGM (AU)

Speakers:

• Hilton Rutger, Director Of Sales - Trellian
• Andy Beal - Marketing Pilgrim (USA)
• Fred Schebesta, Managing Director - Freestyle Media

Paid Search Editorial Clinic

Get the low down on how to write good ad copy from the Search Engine themselves, as editors from the 3 main PPC products guide you through their systems.

Moderator:

• Andy Jamison - FirstClick Consulting (AU)

Speakers

• Peter Brown, Maximiser Team Lead - Google Australia
• Gareth Evans, Senior Editor - Yahoo! Search Marketing

Industry Training, what are the options?

Lets face it, Search is complicated. Many of the major search agency firms have their own in-house training, but what are the external options when it comes to training staff in the search arena?

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

• Kalena Jordan, Manager - Search Engine College (AU)
• SEMPO Institute, presented by Barry Smyth
• Oliver Moran, Sales Manager - Apex Pacific (AU)

Sunset Room

Copywriting for Search

Learn the key elements of combining keyword selection, online writing and internal site structure together with Article PR.

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

• Detlev Johnson, VP Search Services - PositionTech
• Rupali Shah & Amye Saunders - 24/7 Real Media

Benchmarking and Analytics

An overview of all the tools available to help you with a wide variety of issues, particularly, post click conversion analytics and tracking your sites SEO performance.

Moderator:

• Detlev Johnson, VP Search Services - PositionTech

Speakers:

• Fred Schebesta, Managing Director - Freestyle Media
• Hikaru Philips, Co-Founder - Memetrics (AU)

Ted Hopkins Room

What make a good Search marketer?

We have all heard about Search Marketers, but what makes a good search marketer, what do good search marketer? What areas that make them & their business’s stand out from the rest? Find out in this session.

Moderator:

• Andy Beal - Marketing Pilgrim (USA)

Speakers:

• Emma Newman, Head of Paid Search - dgmAustralia
• Tim McDonald - Co-Founder, Found Agency

PPC Landing Pages

So, you’ve created your keywords, optimised your content, which piece of the search puzzle is next? Landing pages of course, this session has three diverse views on the topic.

• Simon Dunwoody, Business Development Manager - Found Agency

Speakers:

• Monte Huebsch, Managing Director – Aussieweb (AU)
• Hikaru Philips, Managing director - Memetrics (AU)

Site Architecture

Discover how to build SEO friendly sites, incorporating how to deal with CSS & tableless design.

Moderator:

• Russ Weakly - Max Design

Speakers

• Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
• Chris Dimmock, Managing Director - Cogentis (AU)
• Fred Schebesta, Managing Director - Freestyle Media

SEMPO Panel

SEMPO a global non-profit organisation serving the search engine marketing industry and marketing professionals engaged in it, this panel will give you an overview of the benefits of being associated with an organisation like this one.

Moderator:

• Massimo Burgio, Chief Strategist - Global Search Interactive

Panelists:

• Barry Smyth, Chair of SEMPO Australia Working Group
• Tim McDonald - Co-Founder, Found Agency
• Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
• Bill Hunt, President - Global Strategies (USA)
• Chris Dimmock, Managing Director - Cogentis (AU)

Sunset Room

Debate: In house or Out Source?

What are the advantages/disadvantages of having an in house team or using a specialist Search Agency?

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

Out Source Team

• Detlev Johnson, VP Search Services - PositionTech
• Robbie Hills, Managing Director - 24/7 Real Media
• Fionn Hyndman, Managing Director - DGM

In-House Team

• Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
• Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
• Paul Fisher, Global Marketing Director - Totaltravel.com

Crystal Ballroom