Search Summit - Australia

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Search Summit 2007 Overview

Monday, August 20th, 2007

Welcome to the Search Summit website, Home of THE Australian Search Marketing Conference.

If you are interested in getting more help with your search marketing efforts and can’t wait till next year then all is not lost, Search Strategies, the producers of Search Summit run a series of regular Search Marketing Training days know as Search Engine Bootcamp, for more information on our upcoming dates for Australia click here & New Zealand please click here

Chris Sherman

World renowned Search Engine Expert Chris Sherman’s Keynote at Search Summit was well received by the Australian audience.

The audience of Search Summit 2007 was a mixture of Australian search industry veterans, in-house search marketers, web designers, web masters + Marketing Managers wanting to know more about Search from global leaders.

Search Summit was on Thursday March 1st and Friday March 2nd, 2007, Search Summit is a search marketing conference focusing on both basic training as well as strategy and advanced tactics for industry pros. Take advantage of this opportunity to do some business networking with other Search Industry professionals while picking up practical knowledge to increase your marketing skills.

Search Summit is a series of 1st for the Australian Search Marketing Industry

  • 1st Australian Search Marketing Conference of 2007
  • 1st Two day search event for over three years
  • 1st Search conference with three topics streams running at the same time
  • 1st time the Search Industry will have its OWN topics
  • 1st time an event has been run for search marketers by search marketers
  • 1st time speakers have been chosen on professional merit not the size of their sponsorship package

What can you expect from Search Summit?

  • Well thought out high quality content delivered by some of the best known practitioners in the world
  • Classroom style seating
  • Interaction with speakers like never before
  • 2 keynotes
  • 28 topics
  • 40 speakers
  • 90 Presentations

Google Webmaster Central Sessions:

  • XML Site Map Clinic - Day One @ 13:30
  • Linking Clinic - Day One @ 14:45
  • Google Webmaster Central Q&A Session - Day Two @ 11:15
  • Lunch With Google Webmaster Central - Day Two @ 12:45

Search Summit Is the Only Australian Conference Featuring well known International Speakers

Detlev Johnson
Detlev Johnson

If you keep up with SEO forums and online news, you’ll recognize several names among our speaker list.

You don’t have to fly to the UK or the States to hear some of the industry’s smartest experts- you just have to come to Sydney for the conference!

You’ll not only hear from people like Marketing Pilgrim’s Andy Beal, Massimo Burgio and Google Search Evangelist Adam Lasnik, but you’ll also hear from local masters of the industry.

What Does Search Summit Have to Offer?

  • Over 40 speakers from the US, UK and Australia
  • Two Keynote presentations
  • A Keynote debate on the advantages &/or disadvantages of having an in house Search team or using a specialist Search Agency!
  • 28 individual topics with three speakers in each session
  • Over 90 individual presentations on everything from how to research keywords through to optimising your website architecture + a session on “Living the non-9-5 life, tips for achieving balance, sanity…”

The Search Summit conference has several goals.

  • Search Summit will provide a comprehensive course for attendees new to the world of SEO and search marketing, giving them a solid base of skills to build on via the “Training” track.
  • Attending Search Summit will give pros some timely and effective strategies to improve their current skill set via the “Tactics” track.
  • Search Summit will offer several social and networking opportunities to help attendees to build business relationships.
  • We also have a range of “Industry” based topics tailored to suit fledgling Search Marketing companies, ad agencies & corporate marketers, like industry training options & how to price search for your clients.
  • Above all, Search Summit will be fun! Settle in for some excellent advice, strong debates, open question-and-answer periods with the speakers and a great time.

Who Should Attend?

  • Business owners looking to increase their online brand and convert more sales
  • Marketing managers wanting to learn how to get more out of their online presence
  • Technical analysts who are responsible for coding their company’s website and helping it to rank well
  • Search industry professionals who want to sharpen their skills or ask specific questions of some of the search industry’s foremost authorities
  • Anyone who wants to learn more about the art of getting a website to rank well and convert more traffic into sales!

Come for the knowledge, stay for the fun!

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Search Summit Agenda - Day Two, March 2nd, 2007

Thursday, February 1st, 2007

Search Summit Agenda - Day Two, March 2nd, 2007
9:00:00-9:45:00 Keynote - Economics of Search in Australia
9:45:00-10:30:00

Link Building

Link building is a vital element of SEO. Learn how to build links the correct way, and how to maximise existing link relationships.

Moderator:

  • Chris Sherman - Executive Editor, SearchEngineLand.com

Speakers

  • Carl Cristie, COO - SEO - search engine optimisation Pty Ltd
  • Detlev Johnson, VP Search Services - PositionTech

Crystal Ballroom

Bot Obedience

Redirects, Mod Rewrite, Robot Wrangling

Moderator:

  • Mike Motherwell - WMS Consulting

Speakers

  • Dan Crow, Product Manager (Crawl Systems) - Google, Inc
  • Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)

Ted Hopkins Room

Working With Agencies

As paid search becomes more & more popular with mainstream advertisers it’s important to know what these new clients expect from agencies & how they want to interact with agencies.

Moderator:

  • Barry Smyth, Show Director - Search Strategies (AU)

Speakers

  • Simon Dunwoody, Business Development Manager - Found Agency
  • Paul Fisher, Global Marketing Director - Totaltravel.com

Sunset Room
10:30:00-11:15:00 Break - Morning Tea
11:15:00-12:00:00

Search Convergence - Mobile, Local & Click 2 call

Mobile Search, Local Search & Click-2-Call; these all seem to converge together. Is this one of the next online “killer apps”? Come & find out!

Moderator:

  • Barry Smyth, Show Director - Search Strategies

Speakers:

  • Peter Crowe, Managing Director - Life Events Media (AU)
  • Rupali Shah, SEO Consultant - 24/7 Real Media (AU)
  • Monte Huebsch, Managing Director - Aussieweb (AU)

Crystal Ballroom

Web 2.0 & Search

Flash, Ajax, DOM Scripting, Tagging, Blogs and SEO.

Moderator:

  • Michael Motherwell - WMS Consulting (AU)

Speakers:

  • Chris Sherman, Executive Editor - SearchEngineLand.com
  • Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
  • Dan Crow, Product Manager (Crawl Systems) - Google, Inc

Ted Hopkins Room

Pricing & Contracts for the Small SEM Shop

Mark-up or margin, CPA or CPC, flat fee or hourly retainer? It’s hard to price it right, come & see what the players are doing!

Moderator:

  • Detlev Johnson, VP Search Services - PositionTech

Speakers

  • Barry Smyth, Show Director - Search Strategies (AU)
  • Robbie Hills, Managing Director - 24/7 Real Media
  • Guy Wayland, WMS Consulting

Sunset Room
12:00:00-12:05:00 Session Break
12:05:00-12:50:00

Google Linking Clinic

Adam Lasnik and the team from Google will run through what Google’s view is of linking.

Crystal Ballroom

The Future of Digital Marketing & How search fits into the future

Panel Based Dicussion

  • Chris Sherman, Executive Editor - SearchEngineLand.com
  • Hikaru Philips, Co-Founder - Memetrics
  • Leigh Terry, Managing Partner - OMD Australia
  • Fionn Hyndman, Managing Director - dgmAustralia
  • Fred Schebesta, Managing Director - Freestyle Media
  • Paul McCarney, Executive Director - Life Events Media

Ted Hopkins Room

Growing an SEM Firm

Policies, processes and procedures for growth

Moderator:

  • Barry Smyth, Show Director - Search Strategies (AU)

Speakers

  • Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
  • Michael Motherwell, WMS Consulting
  • Chris Dimmock, Managing Director - Cogentis (AU)

Sunset Room
12:50:00-13:30:00 Lunch with the Team from Google Webmaster Central
13:30:00-14:15:00

Site Map Clinic

Get the lowdown on how to build an XML Site map from Google Webmaster Central

Crystal Ballroom

Social Search

Get to know how to maximize the power of Social Media sites like Digg etc…

Moderator:

  • Detlev Johnson, VP Search Services - PositionTech

Speakers

  • Brett Poole, Head of Search - Yahoo!7
  • Chris Sherman, Executive Editor - SearchEngineLand.com

Sunset Room
14:15:00-15:00:00 Google Webmaster Central Q&A Session OR Luna Park Rides
15:00:00-15:45:00

Living the non-9-5 life. Tips for achieving balance, sanity…

Many of us attend that these sorts of conferences are search marketers who DON’T have typical 9-5 jobs, this is a relaxed roundtable style session to swap tips on everything from computer/mobile phone, to-do lists or calendaring apps, ways of saying “”sorry, but no!” to clients, team-members, bosses, and so on. This could even a class just dedicated to “Turning off your treo or blackberry… at least for dinner. A three step program.”
15:45:00-16:00:00 Closing Comments from the Chair & final Networking party to begin
16:00:00 Close, end of Search Week

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Search Summit Agenda - Day One, March 1st, 2007

Thursday, February 1st, 2007

Search Summit Agenda - Day One, March 1st, 2007
7:00:00-8:00:00 Room setup
8:00:00-9:00:00 Arrival coffee & delegate registration
9:00:00-9:30:00 Introduction, Welcome Speech and Handset Demonstration
9:30:00-10:45:00

Keynote - Search Outlook 2007

Speaker: Chris Sherman - Executive Editor, SearchEngineLand.com

Crystal Ballroom
10:45:00-11:00:00 Break - Morning Tea
11:00:00-12:15:00

Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

  • John Matthews, Client Relations Director - DGM (AU)

Speakers:

  • Hilton Rutger, Director Of Sales - Trellian
  • Andy Beal - Marketing Pilgrim (USA)
  • Fred Schebesta, Managing Director - Freestyle Media

Paid Search Editorial Clinic

Get the low down on how to write good ad copy from the Search Engine themselves, as editors from the 3 main PPC products guide you through their systems.

Moderator:

  • Andy Jamison - FirstClick Consulting (AU)

Speakers

  • Peter Brown, Maximiser Team Lead - Google Australia
  • Gareth Evans, Senior Editor - Yahoo! Search Marketing

Industry Training, what are the options?

Lets face it, Search is complicated. Many of the major search agency firms have their own in-house training, but what are the external options when it comes to training staff in the search arena?

Moderator:

  • Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

  • Kalena Jordan, Manager - Search Engine College (AU)
  • SEMPO Institute, presented by Barry Smyth
  • Oliver Moran, Sales Manager - Apex Pacific (AU)

Sunset Room
12:15:00-13:30:00 Lunch
13:30:00-14:45:00

Copywriting for Search

Learn the key elements of combining keyword selection, online writing and internal site structure together with Article PR.

  • Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

  • Detlev Johnson, VP Search Services - PositionTech
  • Rupali Shah & Amye Saunders - 24/7 Real Media

Benchmarking and Analytics

An overview of all the tools available to help you with a wide variety of issues, particularly, post click conversion analytics and tracking your sites SEO performance.

Moderator:

  • Detlev Johnson, VP Search Services - PositionTech

Speakers:

  • Fred Schebesta, Managing Director - Freestyle Media
  • Hikaru Philips, Co-Founder - Memetrics (AU)

Ted Hopkins Room

What make a good Search marketer?

We have all heard about Search Marketers, but what makes a good search marketer, what do good search marketer? What areas that make them & their business’s stand out from the rest? Find out in this session.

Moderator:

  • Andy Beal - Marketing Pilgrim (USA)

Speakers:

  • Emma Newman, Head of Paid Search - dgmAustralia
  • Tim McDonald - Co-Founder, Found Agency
14:45:00-14:50:00 Session Break
14:50:00-15:45:00

PPC Landing Pages

So, you’ve created your keywords, optimised your content, which piece of the search puzzle is next? Landing pages of course, this session has three diverse views on the topic.

  • Simon Dunwoody, Business Development Manager - Found Agency

Speakers:

  • Monte Huebsch, Managing Director – Aussieweb (AU)
  • Hikaru Philips, Managing director - Memetrics (AU)

Site Architecture

Discover how to build SEO friendly sites, incorporating how to deal with CSS & tableless design.

Moderator:

  • Russ Weakly - Max Design

Speakers

  • Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
  • Chris Dimmock, Managing Director - Cogentis (AU)
  • Fred Schebesta, Managing Director - Freestyle Media

SEMPO Panel

SEMPO a global non-profit organisation serving the search engine marketing industry and marketing professionals engaged in it, this panel will give you an overview of the benefits of being associated with an organisation like this one.

Moderator:

  • Massimo Burgio, Chief Strategist - Global Search Interactive

Panelists:

  • Barry Smyth, Chair of SEMPO Australia Working Group
  • Tim McDonald - Co-Founder, Found Agency
  • Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
  • Bill Hunt, President - Global Strategies (USA)
  • Chris Dimmock, Managing Director - Cogentis (AU)

Sunset Room
15:45:00-16:15:00 Break - Afternoon Tea
16:15:00-17:15:00

Debate: In house or Out Source?

What are the advantages/disadvantages of having an in house team or using a specialist Search Agency?

Moderator:

  • Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

Out Source Team

  • Detlev Johnson, VP Search Services - PositionTech
  • Robbie Hills, Managing Director - 24/7 Real Media
  • Fionn Hyndman, Managing Director - DGM

In-House Team

  • Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
  • Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
  • Paul Fisher, Global Marketing Director - Totaltravel.com

Crystal Ballroom
17:15:00-18:15:00 Networking Drinks

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Scott Gledhill, Web Technology Strategist - News Digital Media

Monday, January 22nd, 2007
Scott Gledhill

Canadian Flag & Australian Flag
Scott’s current role is Web Technology Strategist at News Digital Media in Sydney.

His main focus is exploring new techniques for search engine optimisation and emerging technologies. He has converted the current News network to standards compliant, accessible and search engine friendly websites.

Scott implements, evangelises and educates on both the development and business benefits of web standards and Search Engine Optimisation to management, marketing, editorial, developers, designers and anyone else that plays a role in creating the network websites.

Scott’s online home is www.standardzilla.com where he blogs about SEO, standards and the Australian web development industry.

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Search Industry Stream

Monday, January 22nd, 2007

Search Summit 2007 was born out of the desire to have a National Conference that embraced the local Australian Search industry as well as having an event where experienced online marketers could come and actually learn from local and international industry experts.

Day One:

11:00 12:15 Industry Training, what are the options?
13:30 14:45 What make a good Search marketer?
14:45 15:30 SEMPO Panel

Day Two:

09:45 10:30 Working With Agencies
11:15 12:00 SEM Success - From A Client perspective
12:00 12:45 Pricing & Contracts for the Small SEM Shop
13:30 14:15 Growing an Search Firm

Up until Sept 14, 2006* past search events in Australia have simply not been of this standard.

Industry Professionalism is a very big issue in Australia (see below from the front page of B&T) and one that Barry Smyth, organiser of Search Summit is very passionate about.

Barry is a Member of SEMPO, the Search Engine Marketing Professional Organization and also sitting Member of the Global Committee, so you will notice that a lot of the session are geared toward industry education & professionalism.

The Industry Steam Sessions are topics are targeted towards Search Companies that already operate in this crowded market place + the growing number of search firms that starting-up here in Australia.

So if your a new search company or an advertisers who wants to know how one operates before making an agency selection then these sessions are a must attend.

*The first Search Engine Bootcamp was held on this date & rest the bench mark for search marketing events in Australia.

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Aidan Beanland, Regional SEO Manager - Yahoo!7

Wednesday, January 17th, 2007

A mixture of UK Flag & Australian Flag

Aidan is a search marketing and communications specialist with global Internet marketing, management, publishing and client management expertise. With nine years of search marketing experience his primary focus is Search Engine Optimisation, but is experienced in all types of paid search campaigns. He was optimising web sites to maximise search traffic before Google and paid clicks existed.

Currently he is Regional SEO Manager for Yahoo!7, a role that encompasses Australia, New Zealand, India and Singapore as well as advising on international strategy. Prior to joining Yahoo! last year, Aidan was with Decide Interactive in Sydney and helped launch their US operations before the company was acquired by 24/7 Real Media. After a year in Silicon Valley (working with clients such as WalMart, Dell, Sears and Cnet) he returned to Australia.

Before immigrating to Sydney from the UK in 2001, Aidan’s career encompassed online publishing and traditional marketing roles (after some less predictable jobs including London cycle courier, jet-ski instructor and traditional westcountry cider farmer). He holds a Bachelor Honours degree in Psychology from the University of Westminster.

Aidan is a regular speaker at Search Engine Bootcamp in the Site Structure Sessions.

Aidan Beanland

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Rupali Shah, Search Engine Consultant - 24/7 Real Media

Wednesday, January 17th, 2007

A mixture of Indian Flag & Australian Flag

At 24/7 Real Media, Rupali provides SEO consultancy to websites in the media and communications sector. Rupali has a post graduate degree in Computer Science and a degree in Commerce. She has vast experience with media companies working in their IT / Online departments.

In her IT career she has worked with DataQuest and PCQuest magazines and the online version of the popular newspaper Mid-Day in Mumbai. She has also work with Arrk Ltd, a software development company in the UK on projects like thepeoplevillage.co.uk and wrox.com.

Before 24/7 Real Media, Rupali was working with Scarlet Technologies Pvt. Ltd. in India developing online projects using .Net technologies and managing Search Engine Marketing campaigns for the clients.

Rupali is a regular speaker at Search Engine Bootcamp in the Optimised Content Session.

Amye & Rupali

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Amye Saunders, Search Engine Consultant - 24/7 Real Media

Wednesday, January 17th, 2007

A mixture of US Flag & Australian Flag

Amye is an SEO Consultant with 24/7 Real Media handling key accounts in Australia, North America and Europe. Amye has a degree in MIS and has received an enormous amount of experience while working in the IT industry for over 15 years.

A good portion of her experience deals with the internet from site design and usability as well as graphic design and content management. The last five years of Amye’s work has been concentrated on search marketing with a particular interest in SEO.

Her IT career began by being a Data Processing Technician with the United States Navy so she knows what Bootcamp is all about!

Amye is a regular speaker at Search Engine Bootcamp in the Optimised Content Session.

Rupali Shah

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Peter Crowe, Managing Director - Life Event Media

Wednesday, January 17th, 2007

Australian Flag

Peter has held a variety of management, product management and sales roles in online and print media over the last 16 years.

Prior to co-founding Life Events Media Peter held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search. As the Australia spokesperson for Yahoo! Search, Peter often spoke at industry events and in the media. As the Head of Local Search & Small Business Services Peter launched Yahoo’s version of Sensis Yellow Pages (Yahoo Local Search) and developed the product and sales strategy for Local Search.

Previous experience at Yahoo covered the launches of a range of commerce based sites including auctions, shopping and ecommerce platforms (Yahoo! Store) in 1999 and 2000 and the Yahoo! classifieds sites (Cars, careers and real estate) in 2001.

Prior to joining Yahoo! Australia & NZ, Peter was working with Text Media as a Magazine publisher responsible for Microsoft Communiqué magazine and the launch of the associated website. In the early nineties Peter’s experience in the Internet was gained at APN Computing Group as National Sales Manager for Computer Week and Windows Sources Magazine.

Peter Crowe

Peter in action at Search Engine Bootcamp where he is is a regular speaker & authority on Local Search.

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Michael Motherwell – Senior Search Consultant, WMS Consulting

Thursday, January 11th, 2007
Michael Motherwell

Australian Flag

Michael Motherwell is the Senior Search Consultant at WMS Consulting and is ideally suited for this role due to his advanced technical knowledge; Michael’s specializes in the use of technology, server configuration and coding to solve online marketing problems and has a vast knowledge of most major server platforms, content management systems and web programming languages.

A Graduate of Information Technology from Griffith University on the Gold Coast, Michael has over five years experience in web design, web coding and SEO, including two as an employee of Decide Interactive, now 24/7 Real Media, as well as over two years running his own firm, WMS Consulting.

Michael is a regular speaker at Search Engine Bootcamp where he runs the popular interactive site clinic and as a frequent contributor on the Search Engine forums, Michael is also up-to-date on recent changes and advances in the industry, and is the co-creator & co-blogger of the hugely popular, tongue-in-cheek search blog In Search of Stuff.

Michael’s previous clients include Roses Only, Deals Direct and Country Cars.

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