Search Industry Stream
Monday, January 22nd, 2007Search Summit 2007 was born out of the desire to have a National Conference that embraced the local Australian Search industry as well as having an event where experienced online marketers could come and actually learn from local and international industry experts.
Day One:
11:00 12:15 Industry Training, what are the options?
13:30 14:45 What make a good Search marketer?
14:45 15:30 SEMPO Panel
Day Two:
09:45 10:30 Working With Agencies
11:15 12:00 SEM Success - From A Client perspective
12:00 12:45 Pricing & Contracts for the Small SEM Shop
13:30 14:15 Growing an Search Firm
Up until Sept 14, 2006* past search events in Australia have simply not been of this standard.
Industry Professionalism is a very big issue in Australia (see below from the front page of B&T) and one that Barry Smyth, organiser of Search Summit is very passionate about.
Barry is a Member of SEMPO, the Search Engine Marketing Professional Organization and also sitting Member of the Global Committee, so you will notice that a lot of the session are geared toward industry education & professionalism.
The Industry Steam Sessions are topics are targeted towards Search Companies that already operate in this crowded market place + the growing number of search firms that starting-up here in Australia.
So if your a new search company or an advertisers who wants to know how one operates before making an agency selection then these sessions are a must attend.
*The first Search Engine Bootcamp was held on this date & rest the bench mark for search marketing events in Australia.
