Search Summit - Australia

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Scott’s current role is Web Technology Strategist at News Digital Media in Sydney.

His main focus is exploring new techniques for search engine optimisation and emerging technologies. He has converted the current News network to standards compliant, accessible and search engine friendly websites.

Scott implements, evangelises and educates on both the development and business benefits of web standards and Search Engine Optimisation to management, marketing, editorial, developers, designers and anyone else that plays a role in creating the network websites.

Scott’s online home is www.standardzilla.com where he blogs about SEO, standards and the Australian web development industry.

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Aidan is a search marketing and communications specialist with global Internet marketing, management, publishing and client management expertise. With nine years of search marketing experience his primary focus is Search Engine Optimisation, but is experienced in all types of paid search campaigns. He was optimising web sites to maximise search traffic before Google and paid clicks existed.

Currently he is Regional SEO Manager for Yahoo!7, a role that encompasses Australia, New Zealand, India and Singapore as well as advising on international strategy. Prior to joining Yahoo! last year, Aidan was with Decide Interactive in Sydney and helped launch their US operations before the company was acquired by 24/7 Real Media. After a year in Silicon Valley (working with clients such as WalMart, Dell, Sears and Cnet) he returned to Australia.

Before immigrating to Sydney from the UK in 2001, Aidan’s career encompassed online publishing and traditional marketing roles (after some less predictable jobs including London cycle courier, jet-ski instructor and traditional westcountry cider farmer). He holds a Bachelor Honours degree in Psychology from the University of Westminster.

Aidan is a regular speaker at Search Engine Bootcamp in the Site Structure Sessions.

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At 24/7 Real Media, Rupali provides SEO consultancy to websites in the media and communications sector. Rupali has a post graduate degree in Computer Science and a degree in Commerce. She has vast experience with media companies working in their IT / Online departments.

In her IT career she has worked with DataQuest and PCQuest magazines and the online version of the popular newspaper Mid-Day in Mumbai. She has also work with Arrk Ltd, a software development company in the UK on projects like thepeoplevillage.co.uk and wrox.com.

Before 24/7 Real Media, Rupali was working with Scarlet Technologies Pvt. Ltd. in India developing online projects using .Net technologies and managing Search Engine Marketing campaigns for the clients.

Rupali is a regular speaker at Search Engine Bootcamp in the Optimised Content Session.

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Amye is an SEO Consultant with 24/7 Real Media handling key accounts in Australia, North America and Europe. Amye has a degree in MIS and has received an enormous amount of experience while working in the IT industry for over 15 years.

A good portion of her experience deals with the internet from site design and usability as well as graphic design and content management. The last five years of Amye’s work has been concentrated on search marketing with a particular interest in SEO.

Her IT career began by being a Data Processing Technician with the United States Navy so she knows what Bootcamp is all about!

Amye is a regular speaker at Search Engine Bootcamp in the Optimised Content Session.

Peter has held a variety of management, product management and sales roles in online and print media over the last 16 years.

Prior to co-founding Life Events Media Peter held numerous positions with Yahoo! Australia & NZ. As Head of Search Peter was responsible for the local development, monetisation, distribution and marketing of Yahoo! Search. As the Australia spokesperson for Yahoo! Search, Peter often spoke at industry events and in the media. As the Head of Local Search & Small Business Services Peter launched Yahoo’s version of Sensis Yellow Pages (Yahoo Local Search) and developed the product and sales strategy for Local Search.

Previous experience at Yahoo covered the launches of a range of commerce based sites including auctions, shopping and ecommerce platforms (Yahoo! Store) in 1999 and 2000 and the Yahoo! classifieds sites (Cars, careers and real estate) in 2001.

Prior to joining Yahoo! Australia & NZ, Peter was working with Text Media as a Magazine publisher responsible for Microsoft Communiqué magazine and the launch of the associated website. In the early nineties Peter’s experience in the Internet was gained at APN Computing Group as National Sales Manager for Computer Week and Windows Sources Magazine.

Peter in action at Search Engine Bootcamp where he is is a regular speaker & authority on Local Search.

Michael Motherwell is the Senior Search Consultant at WMS Consulting and is ideally suited for this role due to his advanced technical knowledge; Michael’s specializes in the use of technology, server configuration and coding to solve online marketing problems and has a vast knowledge of most major server platforms, content management systems and web programming languages.

A Graduate of Information Technology from Griffith University on the Gold Coast, Michael has over five years experience in web design, web coding and SEO, including two as an employee of Decide Interactive, now 24/7 Real Media, as well as over two years running his own firm, WMS Consulting.

Michael is a regular speaker at Search Engine Bootcamp where he runs the popular interactive site clinic and as a frequent contributor on the Search Engine forums, Michael is also up-to-date on recent changes and advances in the industry, and is the co-creator & co-blogger of the hugely popular, tongue-in-cheek search blog In Search of Stuff.

Michael’s previous clients include Roses Only, Deals Direct and Country Cars.