Search Summit - Australia

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm.

With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of “Google Power: Unleash the Full Power of Google” from McGraw-Hill. His previous books include “The Invisible Web: Uncovering Information Sources Search Engines Can’t See” (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

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Scottie Claiborne is the facilitator of the Successful Sites Newsletter. She is a speaker at the Search Engine Strategies conferences and the High Rankings Seminars as well as the administrator of the High Rankings Forum.

Scottie is a web specialist who focuses on the overall optimization of a web site. While many professionals in the web industry specialize and focus on improving certain aspects of a web site, Scottie starts with identifying the goals and target audience for a site, then working to match the look, the voice, the message, the technology, and the traffic to those goals. Her expertise can assist firms at any stage of web site development, from planning a new site to remodeling an under performing site.

Scottie has been doing web work since 1998, starting with developing corporate intranets and then moving on to developing and managing an online content management system for Levity Technologies, Inc. as Vice President of Product Development. She started Right Click Web Consulting in 2001 with the vision of helping businesses to understand and maximize the potential of the web. She also produces a website usability and marketing newsletter called Successful Sites.

Her previous experience as a retail buyer helps her to merge traditional selling and marketing concepts with the unlimited possibilities that the Internet has to offer. Her creative solutions for businesses are based on real-world research and experience.

Since Right Click Web Consulting was launched, Scottie has helped numerous Internet-only and bricks-and-mortar businesses to succeed online, as well as helping larger businesses to effectively use the web to reduce costs and save both time and money.

She holds a Master’s Degree in Information Technology Management from Mercer University, in Altanta, Ga.

Scottie is a frequent contributor to Jill Whalen’s High Rankings Advisor newsletter and writes articles for several other specialty-industry publications. She is also the Administrator of the High Rankings SEO forum and a moderator at Cre8aSite Forums.

Search Summit 2007 was born out of the desire to have a National Conference that embraced the local Australian Search industry as well as having an event where experienced online marketers could come and actually learn from local and international industry experts.

Day One:

11:00 12:15 Industry Training, what are the options?
13:30 14:45 What make a good Search marketer?
14:45 15:30 SEMPO Panel

Day Two:

09:45 10:30 Working With Agencies
11:15 12:00 SEM Success - From A Client perspective
12:00 12:45 Pricing & Contracts for the Small SEM Shop
13:30 14:15 Growing an Search Firm

Up until Sept 14, 2006* past search events in Australia have simply not been of this standard.

Industry Professionalism is a very big issue in Australia (see below from the front page of B&T) and one that Barry Smyth, organiser of Search Summit is very passionate about.

Barry is a Member of SEMPO, the Search Engine Marketing Professional Organization and also sitting Member of the Global Committee, so you will notice that a lot of the session are geared toward industry education & professionalism.

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The Industry Steam Sessions are topics are targeted towards Search Companies that already operate in this crowded market place + the growing number of search firms that starting-up here in Australia.

So if your a new search company or an advertisers who wants to know how one operates before making an agency selection then these sessions are a must attend.

*The first Search Engine Bootcamp was held on this date & rest the bench mark for search marketing events in Australia.

The Search Summit Tactics Steam Sessions have been built with the seasoned search marketer in mind. Many of the topics are technical in nature, and some will require that you understand code. The Tactics sessions will help you take your company or clients Search campaign to the next level of complexity.

Most topics will feature three speakers talking about the topic plus a moderator, with a Q&A session following the presentations.

Day One:

11:00 12:15 Benchmarking and Analytics
13:30 14:45 Search Tools
14:45 15:30 Creative Content Strategies

Day Two:

09:45 10:30 Bot Obedience & Technical SEO Issues
11:15 12:00 Web 2.0 & Search
12:00 12:45 The Future of online marketing & where search will fit in
13:30 14:15 Paid Search Editorial Clinic

  
At the end of 1999 Paul McCarney co-founded premier search marketing agency, Decide Interactive.

At Decide, Paul oversaw search marketing strategies for some of the world’s largest companies, growing the business internationally, with offices in Sydney, London and San Francisco. In August 2004, Decide Interactive was sold to the NASDAQ listed, 24/7 Real Media.

Paul has spoken at conferences around the world on ROI optimisation for various methods of Search Engine Marketing, and has published numerous articles on IT and Internet marketing.

Prior to founding Decide, Paul consulted on Internet and Marketing strategies to technology companies like Real Networks, Ericsson, Eicon, EDS Canada and Computer Associates.

Paul has a B.Comm (Marketing) from UWS.

This is the Speaker list as at Tuesday February 6th, 2007. We are still waiting on a few final confirmations & once these are announced we will post the names & a link to the bio.

Adam Lasnik, Search Evangelist - Google, Inc
Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
Amye Saunders, Search Engine Consultant - 24/7 Real Media
Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
Andy Jamison, Biz Dev Director - FirstClickSearch (AU)
Anthony Wolfe, General Manager - Soush
Barry Smyth, Show Director - Search Strategies (AU)
Bill Hunt, President - Global Strategies
Carl Cristie, Director - SEO Australia
Chris Sherman Partner Executive Editor Search Engine Land
Dan Crow, Product Manager (Crawl Systems) - Google, Inc
David Warmuz - Director, Trillien
Detlev Johnson, VP Search Services - PositionTech
Emma Newman, Head of Paid Search - dgmAustralia
Fionn Hyndman, Managing Director - dgmAustralia
Fred Schebesta, Managing Director - Freestyle Media
Gavin Appel - Senior VP Product Development Hitwise Inc
Guy Wayland, Director - WMS Consulting
Hikaru Philips, Co-Founder - Memetrics (AU)
Hilton Rutger, Director Of Sales - Trellian
Ian Leuchars, SVP Search, North America - 24/7 Real Media
John Matthews - Cleint Relations Director, dgmAustralia
Kalena Jordan, Manager - Search Engine College (AU)
Ken McGaffin, Chief Marketing Officer (UK)
Leigh Terry - Managing Partner OMD Australia
Leigh Terry, Managing Partner - OMD Australia
Maile Ohye, Developer Support Engineer (Webmaster Central) - Google, Inc
Massimo Burgio, Chief Strategist - Global Search Interactive
Michael Motherwell, Senior Search Consultant, WMS Consulting
Monte Huebsch, Managing Director – Aussieweb (AU)
Paul Fisher, Global Marketing Director - Totaltravel.com
Paul McCarney, Executive Director - Life Events Media
Peeyush Ranjan, Engineering Manager - Google Inc
Peter Crowe, Managing Director - Life Events Media (AU)
Robbie Hills, Managing Director - 24/7 Real Media
Rupali Shah, Search Engine Consultant - 24/7 Real Media
Russ Weakley, Owner - Max Design
Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
Scottie Claiborne, Director - Successful Sites (USA)
Simon Dunwoody, Business Development Manager - Found Agency
Tim McDonald - Co-Founder, Found Agency

Ian Leuchars joined 24/7 Real Media as the General Manager, Australia in September 2004 & was recently appointed SVP Search, North America for 24/7 Real Media a position that will is based in New York, Ian will be resonsible for both the US & Canada.

Ian has a solid background in Online Media and IT with over 18 years experience in the Australian industry. Ian came to 24/7 Real Media from Orion Ventures, a technology specialist corporate advisory practice, where he was responsible for providing clients with strategic advice on strategy, finance, capital raising and acquisitions. Prior to Orion Ventures, Ian was on the Executive leadership team of Sensis Pty Ltd.

During his five years at Sensis he was responsible for the strategy and operations of Australia’s largest online publishing business. Ian’s responsibilities included running some of the country’s largest sites, Whitepages.com.au, Yellowpages.com.au, Whereis.com.au, Goeureka and Altavista, as well as playing a key role in the transition of a stagnant billion dollar a year print business into a growing online enterprise. Ian was appointed as Managing Director, Australia at 24/7 Real Media in February 2006.

A mixture of &

Trained as an evolutionary biologist at the University of California, San Diego, Hikaru’s approach to “adaptive marketing” has helped leading marketers leverage hypothesis testing, experimental design and optimization based on Nobel Prize winning Choice Modeling theory. Hikaru’s experience in the field spans marketing software development and integration, as well as the delivery of specialized consulting services on Choice Modeling and marketing best practices.

Hikaru founded Memetrics in 1999 with University of Sydney Professor Jordan Louviere, a widely published pioneer in the development of Choice Modeling-based marketing applications. The company’s first commercial engagement involved the development of a custom Choice Modeling application for the Australian Defense Forces focused on retraining personnel across key military services.

To date, Hikaru has helped companies like eBay, Shopzilla, American Express and IAG develop and deploy enterprise-level interactive marketing technology and best practices. Prior to Memetrics, Hikaru founded an electronics publishing and Internet gaming services company, Prize Central Networks, which was sold to Vivendi in 1998. Today, Hikaru is a member of the Memetrics Board of Directors and serves as the company’s Chief Executive Officer.

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Massimo Burgio is a well-known expert on international online business topics, and a frequent speaker at the Search Engine Strategies Conferences, both in Europe and the United States.

Massimo is a proud founding member of the Search Engine Marketing Professional Organization (SEMPO), where he co-Chairs the Global Committee, Chairs the Sempo Latino Working Group, and volunteers within the SEMPO Europe Working Group. Massimo is also an active member of the Internet Marketing Group at WebGuild, the Silicon Valley-based Forum for Internet Professionals, where he coordinates, moderates and speak about search/interactive topics also at the events organized by WebGuild.

Coming from a mixed background of copywriting for advertising, a degree in Marketing Communication, first post-graduate jobs in direct marketing, and IT security/data protection consulting, Massimo jumped in the Internet and interactive industry since its early steps in Italy, back in 1996.

He contributed to the start-up and launch of some of Italy’s biggest Internet portals such as Kataweb, Wind, and RAI Net before moving to the agency side, where he covered Business/Marketing Director positions for two of Italy’s top creative interactive agencies, Deepend Rome and Xister. Today Massimo is still part of the Xister Advisory Board, and have an ongoing strong partnership with the award-winning Roman agency.

Burgio moved from Rome to San Francisco in 2003 to launch the US branch of Ad Maiora, an Italian search marketing firm. In 2005 he joined the search marketing agency Zunch Communications to help launch and lead the agency’s local branch in San Francisco.

In June 2006, Massimo set up Global Search Interactive, a start-up that focuses on the integration of search/interactive channels for International targeting, serving worldwide brands such as Barilla and University of Rome, alongside with small and medium business from Europe and the United States.

As an education background, Massimo Burgio received a Degree in Marketing Communications from the University of Rome (I) La Sapienza, with further studies at the University of Hertfordshire (Hatfield, UK) and at the Universidad de Oviedo (Spain), recently integrated by post-graduate courses on Integrated Marketing Communications within the Berkeley Extension Program (California, USA).

Andy Beal is a blogging and search engine marketing consultant and is considered one of the world’s most respected online marketing experts.

Andy has worked with many top companies such as Motorola, CitiFinancial, Lowes, Quicken Loans, DeWALT, NBC and Smarter.com.

Highly respected as a source of search engine marketing advice, Andy Beal has had articles published around the world, including Search Engine Watch, Search Engine Guide, Pandia, and Web Pro News.

Andy Beal (profile) is constantly keeping up-to-date with search engine news and online marketing developments and has appeared on CNBC and NPR (National Public Radio) and has been featured in The Wall Street Journal, The Washington Post, and many other publications. Often approaching search engine marketing from a unique, easy to understand perspective, Andy Beal has also been invited many times by SearchEngineWatch.com to speak at the Search Engine Strategies conferences held around the world. Andy has also received a nomination for the 2006 Fast 50 and was named to the Triangle Business Journal’s “40 Under 40″

is he available for hire?

Andy provides consulting services in the following areas of expertise:

* Search engine optimization
* In-house SEO training
* Business coaching for marketing firms
* SEO firm evaluations and audits
* Online reputation monitoring and management
* Corporate blog consulting
* Press and media relations

has he written anything?

You can view Andy Beal’s expert search engine analysis at these search engine marketing resources:

www.searchenginewatch.com
www.searchengineguide.com
www.webpronews.com
www.seotoday.com
www.pandia.com
www.sitepoint.com

is he referenced anywhere?

Andy has been quoted and used as an online marketing expert for the following blogging and search engine books:

The Google Story :: David Vise & Mark Malseed
The Search :: John Battelle
Building Your Business with Google for Dummies :: Brad Hill
Business Blogs: A Practical Guide :: Bill Ives & Amanda G. Watlington
The Search Engine Marketing Kit :: Dan Thies
Fill Your Practice: Building Your Marketing Machine :: Marcia A. Bench
Search Engine Marketing, Inc :: Mike Moran & Bill Hunt

Can he put two sentences together?

Andy Beal is often asked to provide search engine marketing seminars and analysis at SEO/SEM conferences held worldwide. A regular search engine marketing speaker for SearchEngineWatch.com’s Search Engine Strategies, Andy offers insight on a wide range of search engine issues.

Andy Beal is available to speak at your seminar, conference or forum on any search engine marketing or blog marketing topic needed. Andy can cover a broad range of topics from keyword research, effective copywriting thru to web log design and blog marketing. If you would like to arrange for Andy to speak at your search engine optimization or Internet marketing conference then please email him at andy.beal AT gmail.com

Andy has provided presentations and seminars around the country including:

Frost & Sullivan
Search Engine Strategies
Ad-Tech
eTail
Direct Marketing Association
American Marketing Association
WebmasterWorld
REMAX Capital Summit