Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm.

With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of “Google Power: Unleash the Full Power of Google” from McGraw-Hill. His previous books include “The Invisible Web: Uncovering Information Sources Search Engines Can’t See” (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Search Marketing Blog

Search Marketing Webinars

Gavin Appel is the Senior Vice President of Product Development at Hitwise Inc. He is responsible for setting the strategic direction and commercialization strategy for Hitwise’s research and development projects, including managing the product development lifecycle.

With more than 10 years experience working with leading and innovative IT companies, Gavin is an expert on search engine marketing and technologies. In his previous roles at Hitwise, Gavin was head of Hitwise Search Solutions, where he designed and managed the development of the Hitwise Search Intelligence™ suite of competitive intelligence tools. He also held the position of General Manager of Hitwise Search Marketing Services, Australia’s first Search Engine Optimization company. In this role, his successes included establishing strategic partnerships with local and global search engines for the delivery of premium search marketing services to a diverse client base.

Gavin began his online career with the Beam Group of Companies, Australia’s largest developer of software and multimedia. While at Beam, he developed a range of highly successful Search Engine Optimization strategies to support and drive sales through each business unit.

In 1998, Gavin co-founded Lifelounge, a branded content and marketing agency, which connects corporate partners with young adult consumers.

Gavin is a regular speaker at industry conferences in North America and Asia Pacific, including Search Engine Strategies.

Her corporate CMS experience led her to become a Technical Solutions Engineer supporting the Google Search Appliance. After over a year with Google Enterprise (a team she loves!), she joined another wonderful Google family in Webmaster Central.

Maile is based at Google’s Mountain View, California campus. She grew up only fifteen minutes away, and remains able to enjoy barbecues with her family, as well as celebrate and share life with her childhood girlfriends.

Maile monitors the “Google Webmaster Help > Sitemap Protocol Group.” She truly appreciates the helpful assistance, feedback, and personality of the members and hopes to see you there!

Danny Sullivan recently mentioned Maile as one of the fantastic alternatives to Google Superstar Matt Cutts.

Search Summit Agenda - Day Two, March 2^nd, 2007

Link Building

Link building is a vital element of SEO. Learn how to build links the correct way, and how to maximise existing link relationships.

Moderator:

• Chris Sherman - Executive Editor, SearchEngineLand.com

Speakers

• Carl Cristie, COO - SEO - search engine optimisation Pty Ltd
• Detlev Johnson, VP Search Services - PositionTech

Crystal Ballroom

Bot Obedience

Redirects, Mod Rewrite, Robot Wrangling

Moderator:

• Mike Motherwell - WMS Consulting

Speakers

• Dan Crow, Product Manager (Crawl Systems) - Google, Inc
• Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)

Ted Hopkins Room

Working With Agencies

As paid search becomes more & more popular with mainstream advertisers it’s important to know what these new clients expect from agencies & how they want to interact with agencies.

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers

• Simon Dunwoody, Business Development Manager - Found Agency
• Paul Fisher, Global Marketing Director - Totaltravel.com

Sunset Room 10:30:00-11:15:00 Break - Morning Tea 11:15:00-12:00:00

Search Convergence - Mobile, Local & Click 2 call

Mobile Search, Local Search & Click-2-Call; these all seem to converge together. Is this one of the next online “killer apps”? Come & find out!

Moderator:

• Barry Smyth, Show Director - Search Strategies

Speakers:

• Peter Crowe, Managing Director - Life Events Media (AU)
• Rupali Shah, SEO Consultant - 24/7 Real Media (AU)
• Monte Huebsch, Managing Director - Aussieweb (AU)

Crystal Ballroom

Web 2.0 & Search

Flash, Ajax, DOM Scripting, Tagging, Blogs and SEO.

Moderator:

• Michael Motherwell - WMS Consulting (AU)

Speakers:

• Chris Sherman, Executive Editor - SearchEngineLand.com
• Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
• Dan Crow, Product Manager (Crawl Systems) - Google, Inc

Ted Hopkins Room

Pricing & Contracts for the Small SEM Shop

Mark-up or margin, CPA or CPC, flat fee or hourly retainer? It’s hard to price it right, come & see what the players are doing!

Moderator:

• Detlev Johnson, VP Search Services - PositionTech

Speakers

• Barry Smyth, Show Director - Search Strategies (AU)
• Robbie Hills, Managing Director - 24/7 Real Media
• Guy Wayland, WMS Consulting

Sunset Room 12:00:00-12:05:00 Session Break 12:05:00-12:50:00

Google Linking Clinic

Adam Lasnik and the team from Google will run through what Google’s view is of linking.

Crystal Ballroom

The Future of Digital Marketing & How search fits into the future

Panel Based Dicussion

• Chris Sherman, Executive Editor - SearchEngineLand.com
• Hikaru Philips, Co-Founder - Memetrics
• Leigh Terry, Managing Partner - OMD Australia
• Fionn Hyndman, Managing Director - dgmAustralia
• Fred Schebesta, Managing Director - Freestyle Media
• Paul McCarney, Executive Director - Life Events Media

Ted Hopkins Room

Growing an SEM Firm

Policies, processes and procedures for growth

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers

• Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
• Michael Motherwell, WMS Consulting
• Chris Dimmock, Managing Director - Cogentis (AU)

Sunset Room 12:50:00-13:30:00 Lunch with the Team from Google Webmaster Central 13:30:00-14:15:00

Site Map Clinic

Get the lowdown on how to build an XML Site map from Google Webmaster Central

Crystal Ballroom

Social Search

Get to know how to maximize the power of Social Media sites like Digg etc…

Moderator:

• Detlev Johnson, VP Search Services - PositionTech

Speakers

• Brett Poole, Head of Search - Yahoo!7
• Chris Sherman, Executive Editor - SearchEngineLand.com

Sunset Room 14:15:00-15:00:00 Google Webmaster Central Q&A Session OR Luna Park Rides 15:00:00-15:45:00

Living the non-9-5 life. Tips for achieving balance, sanity…

Many of us attend that these sorts of conferences are search marketers who DON’T have typical 9-5 jobs, this is a relaxed roundtable style session to swap tips on everything from computer/mobile phone, to-do lists or calendaring apps, ways of saying “”sorry, but no!” to clients, team-members, bosses, and so on. This could even a class just dedicated to “Turning off your treo or blackberry… at least for dinner. A three step program.” 15:45:00-16:00:00 Closing Comments from the Chair & final Networking party to begin 16:00:00 Close, end of Search Week ]]> http://www.searchsummit.com.au/2007/02/01/day-two-agenda/feed/ http://www.searchsummit.com.au/2007/02/01/search-summit-agenda-day-one-march-1st-2006/ http://www.searchsummit.com.au/2007/02/01/search-summit-agenda-day-one-march-1st-2006/#comments Thu, 01 Feb 2007 00:57:21 +0000 Barry Smyth Agenda http://www.searchsummit.com.au/2007/02/01/search-summit-agenda-day-one-march-1st-2006/

Search Summit Agenda - Day One, March 1^st, 2007

Keynote - Search Outlook 2007

Speaker: Chris Sherman - Executive Editor, SearchEngineLand.com

Crystal Ballroom 10:45:00-11:00:00 Break - Morning Tea 11:00:00-12:15:00

Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

• John Matthews, Client Relations Director - DGM (AU)

Speakers:

• Hilton Rutger, Director Of Sales - Trellian
• Andy Beal - Marketing Pilgrim (USA)
• Fred Schebesta, Managing Director - Freestyle Media

Paid Search Editorial Clinic

Get the low down on how to write good ad copy from the Search Engine themselves, as editors from the 3 main PPC products guide you through their systems.

Moderator:

• Andy Jamison - FirstClick Consulting (AU)

Speakers

• Peter Brown, Maximiser Team Lead - Google Australia
• Gareth Evans, Senior Editor - Yahoo! Search Marketing

Industry Training, what are the options?

Lets face it, Search is complicated. Many of the major search agency firms have their own in-house training, but what are the external options when it comes to training staff in the search arena?

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

• Kalena Jordan, Manager - Search Engine College (AU)
• SEMPO Institute, presented by Barry Smyth
• Oliver Moran, Sales Manager - Apex Pacific (AU)

Sunset Room 12:15:00-13:30:00 Lunch 13:30:00-14:45:00

Copywriting for Search

Learn the key elements of combining keyword selection, online writing and internal site structure together with Article PR.

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

• Detlev Johnson, VP Search Services - PositionTech
• Rupali Shah & Amye Saunders - 24/7 Real Media

Benchmarking and Analytics

An overview of all the tools available to help you with a wide variety of issues, particularly, post click conversion analytics and tracking your sites SEO performance.

Moderator:

• Detlev Johnson, VP Search Services - PositionTech

Speakers:

• Fred Schebesta, Managing Director - Freestyle Media
• Hikaru Philips, Co-Founder - Memetrics (AU)

Ted Hopkins Room

What make a good Search marketer?

We have all heard about Search Marketers, but what makes a good search marketer, what do good search marketer? What areas that make them & their business’s stand out from the rest? Find out in this session.

Moderator:

• Andy Beal - Marketing Pilgrim (USA)

Speakers:

• Emma Newman, Head of Paid Search - dgmAustralia
• Tim McDonald - Co-Founder, Found Agency

PPC Landing Pages

So, you’ve created your keywords, optimised your content, which piece of the search puzzle is next? Landing pages of course, this session has three diverse views on the topic.

• Simon Dunwoody, Business Development Manager - Found Agency

Speakers:

• Monte Huebsch, Managing Director – Aussieweb (AU)
• Hikaru Philips, Managing director - Memetrics (AU)

Site Architecture

Discover how to build SEO friendly sites, incorporating how to deal with CSS & tableless design.

Moderator:

• Russ Weakly - Max Design

Speakers

• Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
• Chris Dimmock, Managing Director - Cogentis (AU)
• Fred Schebesta, Managing Director - Freestyle Media

SEMPO Panel

SEMPO a global non-profit organisation serving the search engine marketing industry and marketing professionals engaged in it, this panel will give you an overview of the benefits of being associated with an organisation like this one.

Moderator:

• Massimo Burgio, Chief Strategist - Global Search Interactive

Panelists:

• Barry Smyth, Chair of SEMPO Australia Working Group
• Tim McDonald - Co-Founder, Found Agency
• Andy Beal, Internet Marketing Consultant - Marketing Pilgrim (USA)
• Bill Hunt, President - Global Strategies (USA)
• Chris Dimmock, Managing Director - Cogentis (AU)

Sunset Room 15:45:00-16:15:00 Break - Afternoon Tea 16:15:00-17:15:00

Debate: In house or Out Source?

What are the advantages/disadvantages of having an in house team or using a specialist Search Agency?

Moderator:

• Barry Smyth, Show Director - Search Strategies (AU)

Speakers:

Out Source Team

• Detlev Johnson, VP Search Services - PositionTech
• Robbie Hills, Managing Director - 24/7 Real Media
• Fionn Hyndman, Managing Director - DGM

In-House Team

• Aidan Beanland, Regional SEO Manager - Yahoo!7 (AU)
• Scott Gledhill, Web Technology & Strategy - News Digital Media (AU)
• Paul Fisher, Global Marketing Director - Totaltravel.com

Crystal Ballroom 17:15:00-18:15:00 Networking Drinks ]]> http://www.searchsummit.com.au/2007/02/01/search-summit-agenda-day-one-march-1st-2006/feed/ http://www.searchsummit.com.au/2007/01/30/leigh-terry-managing-partner-omd-australia/ http://www.searchsummit.com.au/2007/01/30/leigh-terry-managing-partner-omd-australia/#comments Tue, 30 Jan 2007 23:49:13 +0000 Barry Smyth Speaker Profiles http://www.searchsummit.com.au/2007/01/30/leigh-terry-managing-partner-omd-australia/ A mixture of &

Leigh Terry joined OMD Australia in October 2005 as Executive Director of Digital and manages the dedicated digital and direct team of over 25 people.

Before joining OMD Australia he was most recently Head of OMD Digital, Direct and Data in London. Leigh is one of London’s foremost talents in the world of digital and as head of the UK Digital offering he headed up one of the largest Digital operations in London with over 30 digital specialists in the OMD UK group.

After roles in account management and traditional media planning, Leigh became the joint Head of Media at BMP Interaction in London on secondment from OMD in 2000, growing the media team from 5 to 17 people within a year. He was responsible for Sony’s first pan-European digital strategy which won Interactive Campaign of the Year at the Media Week Awards in 2000. He returned to OMD UK in 2001 to launch OMD Digital building the team from scratch. It was short listed for Agency of the Year at Revolution Awards 2003 and won multiple industry awards for its activity on Vodafone, Sony (AIWA) and Rimmel.

He was a member of OMD UK’s revised Operations Board with a management team of 8 running OMD UK and over 150 staff in total.

In 2004, Leigh created OMD’s Direct and Data offering while retaining overall responsibility for Digital. Internally referred to as 3D, this became an integral part of the future of media – data driven, accountable and joined up across multiple channels.

Leigh moved to Australia to perform a similar role: setting up 3D out of OMD Sydney.

Dan taught himself to program back in 1981, when 16K was a mind-bogglingly large amount of RAM and high capacity storage was a cassette player “borrowed” from his sister.

Since then he’s acquired a degree in Computer Science and a PhD in Machine Learning from the University of Leeds in the UK and has spent the last 15 years building software systems.

He was at Apple for four years working on QuickTime, HyperCard and the first Java virtual machine for Mac OS X. He later lead the engineering team at startup Verb which developed an intelligent search engine for B2B transactions - back when “B2B” was a trendy buzzword.

He then spent three years at Guru.com - later Unicru - as Chief Scientist and Chief Architect creating an award winning resume search engine.

In 2006 Dan joined Google’s New York office where he is Product Manager for crawl systems. He spends his time figuring out how to extend the range and quality of the content Google crawls, as well as championing the use of robots.txt.

Dan holds five patents for his work in user interface and intelligent search engines.

Peeyush manages multiple search related projects at Google, including Webmaster Central.

Prior to Google, Peeyush directed the engineering team at Consera Software, a Seattle area startup in the field of grid computing.

Consera Software was later acquired by HP and the technology was integrated into HP’s datacenter management products. Before that, Peeyush was the Product Unit Manager for the wireless platform group at Infospace where he oversaw its growth to 88% of the US market.

He has also worked in Microsoft’s Windows Operating System Division and contributed to the successful release of Windows 2000 and Windows 98 SE. Peeyush holds a B.S. in Computer Science from Indian Institute of Technology, M.S. in Computer Science from Purdue University, and an MBA in Technology Management from University of Washington.

 &
Scott’s current role is Web Technology Strategist at News Digital Media in Sydney.

His main focus is exploring new techniques for search engine optimisation and emerging technologies. He has converted the current News network to standards compliant, accessible and search engine friendly websites.

Scott implements, evangelises and educates on both the development and business benefits of web standards and Search Engine Optimisation to management, marketing, editorial, developers, designers and anyone else that plays a role in creating the network websites.

Scott’s online home is www.standardzilla.com where he blogs about SEO, standards and the Australian web development industry.